To entertain or not to entertain

When it comes to marketing your small business (and rather large businesses, as well), this seems to be the decision these days. Thanks to generation Z, TikTok, Reels, and other viral sensations of the young (how am I actually old enough to be writing ‘the young?’), we’ve come to a fork in the marketing road, […]

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To actually decide

Takes so much energy, at least if you’re me. The back and forth back and forth, thinking and thinking some more, debating and debating even more. Until finally you decide. And then you exhale. And then with the decision made, so comes the commitment. And here we are. Daily. On paper (or at least, on […]

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Blooming Hunts

Or “what mother nature has taught me: lesson #10480192”

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2020 Holiday Gift Guide: Small Business Style

I don’t think I need to stress how important small businesses are to the eco-system of this world. To America. To the states, cities, and towns we call home. Small businesses make this world go ’round (99.9% of businesses in the U.S. are classified as small businesses). They always have. And I pray they always […]

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I Don’t Give a #!%98! About Your Hashtag Strategy

Puh-lease, forget the #besthashtags until you’ve figured out the most important aspects of your brand.

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3 Things to Think About When Planning Your 2020 Holiday Campaigns

In a year that feels like we’re somehow all still stuck in the wackiness of March, yet find ourselves nearing the end of August, the thought of holiday campaigns as a small product based business can feel a biiiiittt more overwhelming than the usual holiday season. But here we are. It’s August and it’s officially […]

Holiday 2020 Campaign Tips for Small Businesses

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