I don’t think I need to stress how important small businesses are to the eco-system of this world. To America. To the states, cities, and towns we call home. Small businesses make this world go ’round (99.9% of businesses in the U.S. are classified as small businesses). They always have. And I pray they always […]

In a year that feels like we’re somehow all still stuck in the wackiness of March, yet find ourselves nearing the end of August, the thought of holiday campaigns as a small product based business can feel a biiiiittt more overwhelming than the usual holiday season. But here we are. It’s August and it’s officially […]

As a small business owner, your marketing budget should be one of the very last, if not THE, last things to go during a recession.

If you’re a small business owner, you most likely know that your marketing efforts take, well, a lot of effort. Between the ever-changing Instagram algorithms, the getting-harder-and-harder-to-reach-your-audience-Facebook, Pinterest, your blog, your website, your email newsletters – it’s a lot. Like a whole hanky doodle lot.

Fair warning to the masses: Some (or, you know, quite possibly all) of the following article will piss some of you off. And that’s okay with me.

If there’s one thing that I’ll try to encourage you to do this holiday season, besides be thankful and stop and reflect and blahblahblah, it’s to Shop Small.