Why approaching your customer through the typical customer avatar is leading you down the wrong path – and what to do instead.

Diving into the basis of my signature Heart Mapping Method. Is it for you? (short answer, yes, of course)

Increase your e-comm sales in Q2 with these three easy to implement strategies.

Wondering what the heck the difference is between a messaging strategy and a marketing strategy?

I don’t think I need to stress how important small businesses are to the eco-system of this world. To America. To the states, cities, and towns we call home. Small businesses make this world go ’round (99.9% of businesses in the U.S. are classified as small businesses). They always have. And I pray they always […]

In a year that feels like we’re somehow all still stuck in the wackiness of March, yet find ourselves nearing the end of August, the thought of holiday campaigns as a small product based business can feel a biiiiittt more overwhelming than the usual holiday season. But here we are. It’s August and it’s officially […]