As a small business owner, your marketing budget should be one of the very last, if not THE, last things to go during a recession.

If you’re a small business owner, you most likely know that your marketing efforts take, well, a lot of effort. Between the ever-changing Instagram algorithms, the getting-harder-and-harder-to-reach-your-audience-Facebook, Pinterest, your blog, your website, your email newsletters – it’s a lot. Like a whole hanky doodle lot.

Fair warning to the masses: Some (or, you know, quite possibly all) of the following article will piss some of you off. And that’s okay with me.

If there’s one thing that I’ll try to encourage you to do this holiday season, besides be thankful and stop and reflect and blahblahblah, it’s to Shop Small.

Alright, don’t panic, but holiday shopping season is definitely upon us

Happy National Small Business week! 

If there’s one thing I’m crazy passionate about, it’s small businesses.