The Verb Blog

Feeling stumped on how to use the new Instagram Reels as a product based business? I gotcha, my friend!

There’s something about this month, nestled in between June and August, where it really feels like summer is alive, like the days stretching out before you were made for lemonade, dreaming and scheming (now is a perfect time to reassess your business goals for the remainder of the year), and truly taking in the summer.

If you’re a small business owner, you most likely know that your marketing efforts take, well, a lot of effort. Between the ever-changing Instagram algorithms, the getting-harder-and-harder-to-reach-your-audience-Facebook, Pinterest, your blog, your website, your email newsletters – it’s a lot. Like a whole hanky doodle lot.

Hey, peeps. It’s Summer Solstice today, so let’s keep this one short & sweet, shall we? Plus, you gotta get right to it and start IG Story-ing (totally a verb now, obviously)!

Whether I’m looking at Instagram profiles, Twitter accounts, Facebook pages or Pinterest accounts, I’m constantly analyzing different social media accounts and strategies. And I’m constantly seeing the exact same three mistakes happening.

With 50% of Instagram users following business on Instagram, and 60% learning of and finding new products through Instagram, the need for businesses to set themselves apart on the social media platform has been loud and clear for a while now.